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Looks like the suits have their ears to the street or are paying someone to do so. Either way McDonald’s link up with Dollar Van Demos to run a campaign on their dollar menu using New York indie artists Joya Bravo and Wordspit. I haven’t seen the Wordspit commercial yet unless it’s the second that will run. However, the commercial with Joya Bravo has been aired last weekend during the NFL playoffs.

In addition to McDonald’s, Subway teamed up with MTV in doing a piece on Homeboy Sandman in their Fresh Buzz series.
You can check the video for Homeboy Sandman’s segment here.

Shouts to Dollar Van Demos. Congrats to Homeboy Sandman, Wordspit, and Joy Bravo. It seems like the streets are doing more then just watching.

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It’s Bigger Than Hip-Hop, the nonprofit afterschool program for middle school students based on all elements of hip hop whose mission is to help reduce drop out rates and gang involvement by incorporating leadership development, positive mentorship, intergenerational learning, and community outreach with an outlet and opportunity for students to express and improve upon their interests and talents will be presenting a worthy event for worthy cause.

If you’re in the NYC area during this time be sure to come through, you won’t be disappointed.