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Looks like the suits have their ears to the street or are paying someone to do so. Either way McDonald’s link up with Dollar Van Demos to run a campaign on their dollar menu using New York indie artists Joya Bravo and Wordspit. I haven’t seen the Wordspit commercial yet unless it’s the second that will run. However, the commercial with Joya Bravo has been aired last weekend during the NFL playoffs.

In addition to McDonald’s, Subway teamed up with MTV in doing a piece on Homeboy Sandman in their Fresh Buzz series.
You can check the video for Homeboy Sandman’s segment here.

Shouts to Dollar Van Demos. Congrats to Homeboy Sandman, Wordspit, and Joy Bravo. It seems like the streets are doing more then just watching.

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